BOAST® Named an Official Partner and Preferred Apparel Provider of INTENNSE™ Tennis
INTENNSE Tennis
3 MINS | Published on 06/24/25
ATLANTA, GA – June 20, 2025 – INTENNSE™, the new professional tennis league built for today’s fans, is excited to join forces with BOAST®, naming them an Official Partner and Preferred Apparel Provider of INTENNSE tennis. This partnership unites INTENNSE’s innovative vision for professional tennis with BOAST’s rich heritage in racquet sports apparel.
BOAST will design and supply the official on-court uniforms for all INTENNSE tennis players and coaches. The partnership will also extend to a range of co-branded fan apparel, allowing supporters to showcase their enthusiasm for the league and its dynamic new format.
Founded in 1973, BOAST is the original American tennis brand. From reigning on-court and in country clubs to its rise in pop culture, BOAST has always been a challenger brand and embodies a champion’s spirit – taking on the traditional mainstays in tennis and representing those that play on their own terms.
"We are incredibly excited to welcome BOAST to the INTENNSE tennis family, a company that shares our spirit to challenge conventionality and build a successful brand by doing things differently,” said INTENNSE CEO, Charles Allen.
BOAST, known for its distinctive Japanese maple leaf logo and a reputation for understated elegance and durability, has been a staple in tennis and casual wear for decades.
“We are proud to partner with INTENNSE tennis and continue our commitment to the racquet sports community by offering timeless and innovative performance apparel,” said BOAST owner & CEO, Matthew Feuer. “INTENNSE tennis aligns with the BOAST ethos and embodies the irreverent spirit that is authentic to our brand DNA.”
INTENNSE begins team play on Saturday, June 21, with a reimagined engagement and competition model designed for the modern sports landscape, aiming to deliver a faster, more urgent, and higher-stakes version of tennis, promising a more exciting experience for fans and a more fulfilling career for players.
