What’s really happening behind the scenes in college tennis? On this episode of the ZeroLove Podcast, host JY Aubone sits down with ITA (Intercollegiate Tennis Association) CEO David Mullins to explore how today’s game is being reshaped by financial pressures, NIL (Name, Image, Likeness) regulations, and shifting media expectations.

Mullins, who is only the third CEO in the Intercollegiate Tennis Association’s 70-year history, dives deep into the economic realities facing college athletic departments, including the ripple effects of the House settlement and the growing divide between Division I, II, and III tennis programs.
From significant changes to NCAA Championship scheduling and the push for prime-time match play, to the urgent need for standardized college tennis broadcasting, this episode offers insider insights into how programs are adapting to survive—and thrive—in a rapidly changing sports landscape. Mullins also shares the ITA’s digital strategy to elevate fan engagement, build a more substantial online presence, and bring college tennis to a broader audience.

Whether you're a player, coach, fan, or just curious about where college tennis is headed, this episode is packed with critical updates, industry strategy, and future-focused discussion.